The comparison decision

The objective is comparative visibility under a controlled panel, not speculation about a competitor's internal monitoring setup.

Evidence-led comparison method

  1. List shared categories and buyer decisions before naming any competitor
  2. Create non-brand prompts that give every eligible provider a fair chance to appear
  3. Add direct comparison prompts only as a separate group
  4. Record mentions, position, Sentiment, citations, and answer text for each brand
  5. Investigate page and source differences before recommending content

Competitor example

If a competitor appears because the prompt names it, that observation belongs in a comparison group. It should not be counted as evidence that the competitor wins unaided category discovery.

Evidence, limits, and UnderAI's role in competitor prompt portfolio analysis

Keep these fields with the decision:

  • prompt
  • market
  • platform
  • competitor
  • answer evidence
  • cited URL
  • observed difference
  • hypothesis
  • owner
  • retest date

External monitoring reveals observed answers, not the competitor's strategy, spend, or internal prompts. Keep conclusions at the evidence level.

UnderAI projects store configured competitors and answer snapshots, enabling consistent side-by-side review without claiming automatic discovery of every market rival.

Sources and methodology